Video Advertising on YouTube

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Another thing you can try is running video ads on YouTube before your regular content. Make a few videos and start a campaign.

Video Advertising on YouTube

You can achieve maximum effectiveness singapore mobile number sample by including advertising of such videos on channels that may be of interest to your target audience.

You can collect such resources based on the key queries of your subscribers. To select them, create a portrait of your potential client, imagine what they might search for on YouTube. For example, if you provide services to entrepreneurs, you can assume that they might watch videos on HR management, legal or tax issues, and so on. Collect all queries related to these topics and start parsing.

Upload the received channels to the Display Network Campaign Planner and set up targeting for them.

Please note! When setting up placements, exclude sites with children's themes. They can also be parsed into a table, but it is easier to find a ready-made list in Google.

You can also make YouTube advertising even better by showing videos to viewers who have opened your competitors' websites. To do this, parse them and upload the list to the "Special Audience" section.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
Targeting by informational queries
Usually, in contextual advertising, a campaign is launched for commercial queries, because they are directly related to the goods, and they bring in an audience that is already at the bottom of the funnel. Informational queries work for a different audience. However, when promoting services, they can bring good traffic.

Informational queries aim to find an answer to a specific question, such as "How to promote your brand." Accordingly, a user who enters such a query may potentially be interested in the services of an advertising agency.

So don't give up on information keys.

To ensure your work brings results, follow these tips :

Launch separate campaigns for informational queries . This will make it easier to analyze the effectiveness of such advertising and compare the result with targeting for commercial ones.

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Analyze the queries you find : remove those that were clearly entered not by regular users, but by specialists. For example, “Configuring Wordpess plugins” was clearly entered by a programmer specializing in website creation. You need more general questions asked by regular people.

Decide which pages to lead the audience to for the selected queries . The best option is a page that has related content, as well as a target action - register, leave a request for a service, etc.

In general, such advertising can be quite effective, and in some cases the cost per click in targeting by informational keys will be even lower than for commercial ones.