Analyze strengths and weaknesses

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The marketing and sales content and materials—such as blog posts, whitepapers, testimonials, and webinars—that companies have on their website may also provide valuable insights. These materials can give you insight into what information competitors typically focus on and how they position themselves.

Sales representatives can also glean useful insights from talking list of phone numbers in malaysia with leads and customers about their experiences with your competitors.

Another helpful step is performing SWOT analyses of both your company and competitors. These analyses are valuable for determining how to position yourself against competitors in your sales strategy.

Performing a SWOT analysis involves evaluating your company’s or competitor’s:

Strengths: Things your company does especially well and things that help you stand out from competitors
Weaknesses: Areas where your company needs improvement or where competitors have an advantage
Opportunities: Chances to improve your company’s position in the market, such as industry trends, shifting customer behavior, or new technologies
Threats: External factors that pose a risk or may become a risk to your company, such as supply chain issues, evolving technologies, or increased competition
To collect this information, work with a variety of people in your organization and consider information you’ve gathered from customers and your competitive research.

Come up with ideas for positioning
You can then use the information you’ve gathered about your competitors and your assessments of them to determine how best to position yourself. Consider what makes you stand out, who your ideal customers are, and what makes you the right solution for those customers.