The Myth of the Entrepreneur , Michael Gerber (Paidós Empresa) This book answers the big question that entrepreneurs ask themselves: why isn't my business taking off? And the author's explanation is very clear: because we have ventures that absorb 100% of our time, work and resources, and we are not able to develop companies that can function without us.
the myth of the entrepreneur michael gerber bulgaria mobile database Gerber tells us how to get out of the self-employment trap by breaking down “the entrepreneur myth” that gives the book its name: the one that says that if we are experts in something, we are ready to open a business. This is the case of the chef who opens a restaurant and ends up working more than when he was an employee and never left the kitchen.
The opposite of what franchises do, which develop processes, operating manuals and technical assistance programs to multiply their operation. One of the essential books for novice entrepreneurs to understand what it means to scale. #7. Loosing my virginity , Richard Branson (Crown Business) Ok, so the impact of the Englishman Richard that of Mark Zuckerberg or Jeff Bezos in the business world.