What Types of Content Work Best for Demand Generation Campaigns?

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At last, we selected a few types of content that your company can use in its demand-generation marketing strategies to accomplish its goals.

Interactive Infographic
Infographics are known for presenting reliable research-based information in the form of images with minimal text. An interactive infographic allows the reader to control his experience, engaging him in educational content, that may include short quizzes and micro-assessments as well as animated elements.

This type of content is helpful for demand generation because it grabs azerbaijan cell phone number list attention from the beginning and provides something valuable to the audience. They will learn about a complex topic thanks to compelling content that makes it easier to understand the ideas presented.

eBook
eBooks are PDF files that address a topic within your company’s field of expertise and can be offered in exchange for filling in a lead form. They are not too in-depth or complicated and usually are illustrated. If you find a subject that interests your ideal customer, it is possible to attract the right audience and get more traffic.

This tool helps you to show your audience that you are willing to help rather than offering invasive advertisements to make sales. Consequently, your audience will remember you when they start looking for a solution later in the funnel.

Interactive eBook
This type of eBook can have even better results since the experience is more dynamic than the one offered by a static PDF file. The content tends to not follow a linear order — the reader decides what to read and when — sometimes including animated features, videos, more images, and even a soundtrack depending on the case.

As the reader interacts with the eBook, the content becomes more relevant. That happens because at the end of each section, he will find suggestions to keep reading, and the interactive eBook makes it possible to recommend chapters according to those that he has already visited. In other words, the material will indicate what he may find interesting based on his previous choices.

Blog post
As we already mentioned, blogs are useful for all the stages of the purchase funnel. To attract leads, you can apply SEO (Search Engine Optimization) techniques, and publish content about common issues that you can help with or popular topics related to your field.

You can also insert videos, images, and other types of content as well as links to your social media and landing pages. It only depends on your creativity.

In the middle or late stages, you can create content that helps your prospects to recognize their problems, be aware that they need a solution, and present your company’s services. Remembering the experiences that it provided, they will be willing to consider it as a good option to help him.

Regardless of the stage, remember to always finish the posts with a CTA (Call to Action) to stimulate the readers to take action. It can suggest sharing the content on social media, reading another article, leaving a comment, contacting your company, or directing to another asset, like an interactive experience.

Interactive Quiz
A quiz helps you to get to know your audience (you can track the viewers to assess how they interacted with the content and discover their preferences, for example). Since it is easy to consume and share, engaging, and funny, it can quickly go viral. As a result, it will boost traffic on your page and increase lead generation.