Determining your brand style

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Once you know who your typical customers are, you can decide how you want to present your brand to your target audience . What gap are you trying to fill in the market? What sets you apart from your competition? By identifying these things, you can define your brand’s style and value. It may sound strange because you should know these things long before you start your business, but it’s important to write them down so you can be aware of them. To find your brand’s style, you need the above for the most important part of direct-to-consumer marketing: your tagline. Your tagline should inspire, motivate, engage, and differentiate your brand from your competitors.

To attract as many potential customers as lithuania phone number data possible to your brand, you need a catchy and easy-to-remember slogan to place on your website and in your advertising, along with your logo.

Creating a logo and visual brand style
Creating a logo and visual style for your brand is a very responsible activity, and if you are not an experienced graphic designer, it is better to entrust this task to a professional . Part of the visual style is also creating a basic color palette that will represent your brand. Primary colors that will be used in the logo, and secondary colors that will be used in the graphics on your website. Remember that you will need colors not only for the online version, but also for printing . Define colors using HEX or RGB color coding. You can also define your typography, for example, the fonts used in headings and paragraphs.

To establish your brand's visual style, it's important to define where and how your logo, colors, and typography should be used.