Ensure that text remains readable and attractive when displayed

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This can be achieved by using the right font and font size, as well as line spacing.

Properly structure your pages: No one wants to read monotonous blocks of text. Therefore, you should structure the text on your page as much as possible, whether it’s through headings or spaces that are used to focus attention on certain elements of the website, such as calls to action. Structured text also looks much clearer and cleaner.

Colors: Colors can influence mood and support the japan phone number data marketing message you want to convey to visitors. Take a look at some examples of associations that come with certain colors:

• Black: Power and strength.
• White: Purity and innocence.
• Red: Love, excitement and trust.
• Purple: Loyalty and wealth.
• Green: Calmness, optimism and happiness.
• Orange: Warmth, excitement and energy.
• Yellow: Brightness and warmth, attracting attention.

Call to action: The color and placement of the call to action should stand out from the rest of the site and grab the visitor's attention at first glance. Place the call to action with some white space around it.
Don't put more than one call to action on a page.

SEO for search engines

Search engine optimization
Site design and usability should go hand in hand with search engine optimization . SEO ensures that search engine bots crawl and index your site properly. Site design and architecture are closely related to SEO , because if visitors feel good on your site, search engines will recognize that and move your site higher in search results.

Recommended practices include:
• Selecting the ideal keywords and topics and using them in the appropriate places.
• Creating the ideal content structure that includes headings, paragraphs, and links.
• Ensuring that the website loads in the shortest possible time.
• Creating a well-defined website URL structure.
• Implementing responsive design that ensures the site is readable on all devices.