How to set up Click-to-Call ads on Facebook

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If you want to reach the maximum number of people in your target audience with your ads at the lowest possible cost and give them the option to call your business directly after clicking on your ad, use a campaign with the "Reach" objective. How do you do that?

In Facebook Business Manager, go to the Campaigns tab and create a new one. A pop-up window will appear where you can select the campaign objective - "Reach". After you name the campaign and set a germany phone number data daily budget, select your target audience. Make sure that "Manual " is checked under "Placement ". Then click on "Device" and select "Mobile" from the drop-down menus . Make sure that only Facebook appears in the placement options. Once the audience targeting and optimization options are set to your liking, go to the ad level. Enter the headline, text, creative, etc. Finally, enter the page URL. Then you will see the option to choose a call to action. Select "Call" and enter the desired phone number. Now all you have to do is click on "Confirm" and your Click-to-Call ad is ready.

Click-to-Call ads on Facebook using a campaign with the "Reach" objective

Benefits of Click-to-Call Ads in Reach-Targeted Campaigns
Using reach as your campaign objective allows you to reach as many potential clients as possible and introduce them to your business, brand, or products. If they are interested in your offer, Click to Call advertising gives them an easy and inexpensive way to contact you immediately .

How to set up Click-to-Call ads on Facebook using a traffic-targeted campaign
While you can run Click-to-Call ads through campaigns with the "Reach" objective , you may see better results with traffic-targeted campaigns. So let's explore this new option for allowing potential customers to call your business.

First, create a new campaign with the objective "Visitability" . In Facebook Business Manager, go to the campaigns tab and create a new campaign. A pop-up window will appear where you can select the campaign objective - "Visitability" .