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This allowed low-quality pages that were optimized for specific keywords to rank in the results. Google’s algorithm now takes much more account of security, performance, user engagement, and other factors. This allows it to identify and reward sites that deliver high-quality content and the best user experience.

The same goes for Google My Business profiles . Google won't include your france phone number data listing in the results simply because it's near a searcher. It looks for listings that are accurate, active, and offer what customers are looking for.

What is necessary to do?
The important thing to remember is that a Google My Business listing is not just about writing something here. It's an account that requires regular maintenance . What should you focus on?

Accurate information
Google prioritizes trustworthiness in local search . So update your contact information and business hours as needed. Also, make sure your profile information is consistent with the rest of your website information. If it doesn’t match (like a typo in your address), it can hurt your ranking.

Post regularly
Activity on your profile signals to Google that your business is alive and well, and therefore relevant to potential customers. Take advantage of the ability to post updates on your Google My Business profile to inform your potential customers about various events related to your business, promotions, new offers, and so on. You can also post photos of the various products or services you offer.