Quality of the content being published

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You need to check what the person you are planning to collaborate with is publishing. Is the quality of the content good? Otherwise, your social media ad will not look good on their profile either. Brand compatibility: Is the creator a good fit for the brand? Will the collaboration be well received by the creator's customers and fans? "Controversial" influencer: It is necessary to check if there is controversial content on the platforms where social media content created by this person is posted.

No one wants a brand to be associated with a luxembourg cell phone number list person who collects controversial opinions online. How to find and contact an influencer? Directly - you can do your research and write an email to your chosen influencer or a message on the platform where they are most active. Professional creators usually publish their preferred method of communication on their profiles or forward it to their manager. You can use the services of an advertising agency - there are large advertising agencies that represent influencers and help organize an advertising campaign .

Cooperation with an advertising agency can be a good solution if you do not have experience in this type of marketing, and your Instagram advertising budget allows it. Who are micro-influencers? Micro-influencers are people with a following of a few to a few thousand. But can such a campaign be successful without hundreds of thousands or millions of fans? Yes! Here are reasons why you should support smaller creators. Why do people not trust celebrities? When an influencer reaches millions of followers, it is safe to say that they are a famous person, and their life is completely different from the average user.