Statistics, analysis, and other procedures that help developers bring their brainchild to the top.With the help of ATT messages, you can track data from your smartphone (geolocation, photos, videos, etc.) to optimize advertising. Apple has obliged developers to display ATT messages. Thus, any program must make a request for permission to collect data before tracking any information. In the event that users have given consent to the transfer of IDFA, advertisers are required to use SKAdNetwork to attribute instructions to marketing campaigns.
If such consent is not given, then the use of these lebanon cell phone number list methods will not be possible. SKAdNetwork is an attribution platform that was launched in 2018. Apple has recently updated it to include the ATT system. This platform is a kind of intermediary between marketing companies that redirect traffic to the application via advertising, and the applications themselves that receive this traffic. This platform also sends notifications via Postback to advertising networks about installations. The SKAdNetwork platform is not suitable for attribution for advertisers who operate through Apple Search Ads , which includes Stocks, Apple's App Store, and News.
They are better off using the Apple Ads Attribution API. This platform has the functions that SKAdNetwork does not have. It is worth noting that the Application Programming Interface (API) attribution has fields for creatives that were used in the current ad (creativeSet) and for the id of the keyword (keywordId). In turn, the SKAdNetwork platform does not have Postback for advertising. Based on this data, it can be seen that online advertisers who use the API have access to more accurate information about the campaigns that are implemented in Apple's marketing network.
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