Copywriting & content optimization for emails

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After averaging cart abandonment rates across different e-commerce studies, the Baymard Institute found that 100 of shoppers abandoned their carts. Common Reasons for Cart Abandonment Why do people abandon carts? There are several reasons: High costs Many customers abandon their carts due to high shipping costs or product costs. United Parcel Service The report shows that 100,000 shoppers abandoned their cart due to higher-than-expected delivery costs, while 100,000 shoppers abandoned their cart after comparing prices.

This makes sense. Nobody wants to pay more taiwan whatsapp data than they need. Lack of trust Buyer hesitation is another common reason for cart abandonment. Shoppers may hesitate to purchase due to lack of confidence. The Baymard Institute research above shares that 100 of shoppers abandon their shopping carts because they don't trust the website with their credit card information. Common reasons for this buyer hesitation include: Outdated website design Lack of social proof — reviews No social presence Missing information Product information helps customers understand what they are buying.

If they see that the information is incomplete or inaccurate, they will not trust your brand. You need decent copy and quality product images to help your customers make their decisions. Abandoned Cart Emails Cart abandoned emails are emails sent to re-engage customers who left items on the checkout page. These emails remind customers of the value of the product and focus on their pain points. Additionally, these emails often encourage purchases by offering free shipping, discounts, or other deals.