How banks use email marketing to build trust

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This is one of those examples. What I love about this email is that it aligns so well with what they are actually selling. Mattresses, clock apps, setting multiple alarms so you don’t miss important dates, and finally, discount codes with the phrase “sleepin’.” This email is relatively short and quickly communicates that you can shop online without leaving your bed. Of course, you don't want to leave your bed, even if it's to attend a big sales event, like you'd expect on Black Friday right now, wouldn't you? Another thing that made this email campaign even better was the second newsletter that followed.

Even shorter, following the same principles but poland whatsapp data this time targeting those who managed to sleep through Black Friday despite the reminders. Casper’s last Black Friday follow-up email. Casper’s Last Black Friday Follow-Up Email The most interesting thing about this email isn’t the humor or its length. In fact, they decided to extend their Black Friday sale until one day later. This is something we've seen more and more often over the past few years.

Brands seem to be hoping the Black Friday craze continues into Cyber ​​Monday, or even later in the week. Personally, I would be careful not to deter customers from shopping when prices are up to par, but this is something each e-commerce business must decide for itself. Lessons from other e-commerce businesses: Make sure every element of your email reemphasizes what you really want to say. A good design can often help and convey information faster than words can.