What happens after March 6, 2024 to user consent?

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Consent Mode is essential before March 6, 2024, as it risks losing critical data and ensuring the continued effectiveness of your advertising efforts. Without it, there will be significant limitations in the functionality of Google tools. For example, remarketing features in Google Ads will be disrupted, resulting in the inability to populate remarketing lists, making them unusable.

Likewise, your ability to macedonia cell phone number list connect and create audiences in GA4, including forming lookalike audiences, will be affected. These obstacles will directly impact campaign performance, impacting the efficiency of your advertising campaigns.

Who Should Use Consent Mode
Marketers: people who use advertising platforms such as Google Ads, in fact if you use these Google advertising platforms for conversion tracking, Consent Mode is recommended to have as much information as possible and not lose important data for remarketing campaigns.

Google Analytics Users: Google Analytics users also benefit from Consent Mode to track conversions and other important metrics that they would otherwise miss without consent.