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What is display advertising?
It is important to make the distinction:

Display (or banner) advertising consists of placing graphic ads at the top, bottom and sides of a web page.

Banner ads can be either static or animated. A static ad is just a clickable image that takes users to the desired web page. An animated ad serves the same purpose, the only difference is that its content is dynamic.

Google offers the largest display advertising network in the world, reaching around 90% of web users globally .

Although there are alternative networks , these ads are denmark phone number data targeted at a wider audience through different blogs and websites, increasing their awareness of your brand.

How do banner ads work?
We have all seen the use of banners to advertise goods and services in brick and mortar stores. Online banner ads are built on the same premise as print ads and have a similar effect on internet users.

However, the primary function of banner ads is not only to be seen but also to receive a click, which takes the user directly to the business's website where they are expected to make a purchase.

Banner ads can be a solid business growth strategy . Here are some reasons why businesses invest in online banner advertising:

1. Drive traffic to the website
When banners are creative enough to tempt the audience, they can entice people to click and be redirected to the advertiser's website.

Brands use various techniques and tools to measure the effectiveness of their advertising to improve traffic flow .

Keep basic design principles in mind here and use different fonts and vibrant colors for a banner. Here is a great example of an eye-catching banner ad