Under Pressure to Optimize Your Marketing Spend?

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Let’s face it: It’s always a little stressful when anyone asks you to put your “money where your mouth is.”


Most marketing leaders know that tracking and justifying your marketing spend is something of a begrudging necessity — after all, no one wants to devote months of effort developing a marketing campaign just to throw your spend into hong kong mobile database a black hole. Without thorough analysis, your team could burn through months of resources and other opportunity costs only to produce a campaign that proves little-to-no ROI.


And if you aren’t tweaking your campaigns based on your findings as you go along, you’re almost certainly missing out. Even if your metrics are seemingly knocking it out of the park, for thorough marketers, that nagging question never really goes away: are you really getting the most out of your marketing spend?