Anyone who believes that new politics is synonymous with youth and new faces occupying seats in the Legislative and Executive Branches is mistaken.
Thayene explains that the new policy is not just about bringing young people into parliament. “ Many young people in the political environment have outdated behaviors and forms of leadership, and they are no different from parliamentarians who have been in power for 20, 30 years ,” she points out.
What needs to be done is to maintain coherence between discourse norway mobile database and practice, whether when assembling the cabinet team, when outlining the strategies that will shape the mandate and in the way processes are conducted. This is true renewal, believes Thayene .
In this sense, Juliana Gomes, director of communications and marketing at Inteligov, draws attention to the importance of knowing how to talk to society about the objectives of the new policy, and asks Thayene how she found the way to carry out this type of communication.
“ I grew up observing this transition, this political transformation, and I noticed it in everyday life, whether in government relations or in communication, ” comments Thayene.
Social media, for example, is an important part of how we see communication in the new politics. In mid-2013, parliamentarians still had doubts about how and whether they should communicate on social media. By 2014, it was no longer possible to escape this reality, Thayene recalls.
And, although the use of social networks does not mean successful communication in the new politics, they have taken on a fundamental role in mandates and political marketing . Thayene draws attention to the number of votes (35,758) that district deputy Max Maciel received to be elected.