WhatsApp is a natural fit for holiday lead generation

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In a study of nearly 18,000 holiday shoppers, more than half said they discovered brands or products during the holiday season using Meta technologies, like WhatsApp.1 And during the holidays, 40% say they use business messaging because it’s the easiest and most convenient way to communicate with businesses.

Communicating with customers via business messaging during the holidays is not germany mobile database only convenient for them, it also makes things simpler for you.

WhatsApp makes lead generation efficient thanks to features like WhatsApp Flows, ads that click to WhatsApp, and the ability to design end-to-end journeys that help turn leads into revenue.

Let’s take a look at some of the ways merchants can implement efficient lead generation strategies during seasonal peaks using WhatsApp for Business.