Learn how to create a powerful strategy for your election campaign using Snapchat.
Digital strategies for electoral campaigns are nothing new, at least they shouldn't be. With the growth in the number of internet and smartphone users in our country, it is essential to think of actions that can adapt to this scenario.
In the last presidential elections in the United States, one platform caught everyone’s attention: Snapchat. It was widely used by candidates who showed their day-to-day lives in the race for office. With that in mind, we decided to select 6 tips that will be valuable for your strategy. Let’s go!
So, what is Snapchat?
Snapchat is a social network for sharing photos and videos, but with uganda mobile database one very striking difference! Images can be viewed for a maximum of 10 seconds, and videos follow the same premise.
You can post this content to your story for all your followers to see, send it to a list of people, or even just to one of your contacts.
Another point that defines Snapchat's dynamics is that posts have a shelf life. Everything published on the platform can only be viewed within a 24-hour period, after which the content disappears.
Some important data
Snapchat may seem like a silly and unimportant social network, but that's not true. Its success led Instagram to create features to compete with the app. The company even tried to buy it, but was unsuccessful! The social network is currently valued at around 10 million. You see, we're not talking about just anything, right?
Some important information about the application user profile:
Snapchat's core audience is ages 13-34;
About 70% of users are female;
More than 5 billion videos are viewed on the network daily;
There are over 100 million active users on the network daily.
The main audience of this social network is young people, and they prefer to access information through mobile devices, also prioritizing quick and practical ways of interacting.