With this type of relationship that segmentation allows, the probability of getting engaged voters is much higher, as it is very clear to them what the candidate's “value delivered” is to them, that is, the reason why the voter will give their vote of confidence to represent them.
Despite being groups with different interests, the segmentation technique is analogous to that presented to voters, but here, care with the information provided must be even greater.
The term political leadership can be very broad, and, in order to unify the concept used in this post, I would like to clarify that we are referring here to community leaders, neighborhood leaders, leaders of social groups (formally constituted or not) who will, together with the team, mobilize people to vote for the candidate.
Now that the introduction has been made, let's get down to business. Segmenting leaders ends up being a little clearer than segmenting voters, and it's also a little easier to manage, since when approaching these netherlands mobile database groups, some of their demands are usually exposed. Therefore, the team's homework is to collect ALL the demands, classify and categorize them so that communications to leaders are made based on their interests, and not a "general clipping" for all leaders.
It seems simple, but it is not. The secret lies in paying attention to detail. There is no point in categorizing interests into “Health, Security and Education”, because in reality, everyone is a little tired of hearing the same thing and that most of the time it doesn’t mean anything. A prepared candidate and team will always try to encourage those present to ask questions and participate actively and, therefore, listen, take notes and record what voters and leaders have to say, so that only then can they read between the lines and truly discover the specific segments of interest of that group. Based on this segmentation of interests, the team can then plan its actions and proposals for these groups.
Voter Service Structure
Technology has been advancing significantly over the last century, and with it has also changed the way people communicate and relate to each other. Therefore, anyone who wants to relate to other people must understand this and adapt. And, since the basis of winning votes is relating to people who share interests, every politician and their team must know very well how to operate these new channels of relationship.
Whatsapp, Facebook, Instagram, LinkedIn, Twitter, YouTube, Email, Telephone, Website, Chat, TV, Radio... These are just some of the many means of communication available today and the big challenge is to understand which of these channels are most relevant for the campaign, which ones fit within the budget, which channels are possible to integrate, which ones are not viable...