Find out how important personal marketing is for politicians and how it can be leveraged to ensure success!
For two of the leading scholars and theorists of marketing, Philip Kotler and Kevin Lane Keller, it “is everywhere. Formally or informally, people and organizations engage in a large number of activities that could be called marketing.” The term and all the strategies it entails aim to promote something, which can be an idea, product, service, company, business, etc. Even a person. And that is precisely where the concept of personal marketing comes in.
But what about personal marketing for politicians, how does it work?
Personal marketing for politicians involves knowing how to “sell oneself,” or rather, knowing how to promote the best possible image within the scope of the individual’s ambitions for themselves. In the case of politicians, it means always associating the politician’s image with highly positive experiences.
Personal marketing is in line with ideas that aim to expose ghana mobile database all the values of politicians with which the electorate can identify. However, this requires a series of strategies and very well-developed planning.
Understand better what can be done and what are the best actions to ensure the best possible image for the public. So let's go!
Personal marketing in the internet age
Here on the NiBePolítica blog we have explained several times the importance of having a good presence on the internet . But it cannot be done in any way.
Remember that the advent of the web reconfigures all the parameters of construction, solidification and maintenance of personal image for politicians . An entire positive context built over years can be washed away in a matter of hours.
And the opposite can also happen. Great political icons can emerge overnight. All of this is thanks to the power of viralization that the internet gives to the most diverse types of content.