Expand your reach with brand advocacy

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You should also explore other avenues to amplify your brand, like influencer marketing on new channels. As US influencers migrate from TikTok, the success they’ve found on the app will echo across new platforms, creating new opportunities for brands.

Use Influencer Marketing by Sprout Social, our all-in-one influencer management platform, to discover new influencers on Instagram Reels, YouTube Shorts and emerging platforms like Snapchat. Browse influencers’ engagement rate by platform, and learn more about them and their audience to decide if they’re the right fit for your brand.

And remember: Partnering with TikTok influencers outside of the US is still an option for international brands. Finding them will be much more difficult for social teams headquartered in the US without solutions like Influencer Marketing.

The Influencer Marketing by Sprout Social interface where you can see senegal mobile database engagement rate by platform for different influencers
Amplifying your brand shouldn’t stop with influencers. Your employees are your hidden asset when it comes to directing audiences to your content without additional paid spend—offsetting awareness gaps created by the TikTok ban.

Use Employee Advocacy by Sprout Social to empower your employees to become brand advocates. Directly from the Advocacy platform, they can share pre-approved message ideas with their networks—multiplying your reach exponentially.