For example, your bigger content pillars might be:

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Again, is your audience C-suite or entry-level employees? Do you plan on recruiting? Understand the roles you’re going after and craft content that speaks to those individuals.

This is where your LinkedIn analytics and tools like Sprout Social can really help. Check out Sprout Social’s analytics highlighting how you can analyze your LinkedIn audience based on industry and job title. These data points can inspire your content strategy and inform whether your posts are landing.

Sprout Social LinkedIn audience demographic breakdown by seniority level and job functions.
3. Plan your content pillars, topics and types
Breaking your LinkedIn content strategy into pillars and core topics not only russia mobile database keeps your presence more focused but also you stay organized as well. With your goals and target audience in mind, you can zero in on what you should be posting for engagement.



Company milestones, wins and product announcements
Industry news and updates
Behind-the-scenes content, including employee shout-outs and culture-centric content
Thought leadership from your C-suite
Then you can establish the foundation of those pillars by exploring a variety of content formats, including:

Text posts with strong visuals
Articles and long-form content
Images and infographics
Videos (native uploads, live streams)
LinkedIn Stories
Polls and questions
Brands are spoiled for choice when it comes to LinkedIn post ideas. It’s all a matter of determining what your bandwidth is and what your target audience is most likely to engage with.