How to master social media for retail in the UK

[mstakh.i.mo.mi]

In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have.

The significance of social media in the retail sphere has only amplified. The latest data indicates a notable surge in its use. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media qatar mobile database engagement over the past year. About 65% have made purchases through these platforms. These numbers underline the pivotal role of social media in present-day consumer habits. And the potential it holds for those retailers who might still be hesitant.

Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. And this is true for every stage of the customer journey.