Be clear on expectations when contracting creators

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If you’re contracting a creator for a specific campaign, apply transparency to your campaign goals.

Explain exactly what deliverables you need from them, and which KPIs will determine success. Share this in a campaign outline before a project starts, so they have plenty of time to understand your expectations.

Make sure to also share your brand style guidelines with them, including your TOV, previous campaigns and other documents. The more information you can give a creator, the easier it should be for them to understand your brand and what you expect from them.

Prioritize diversity and inclusion
It’s no secret brands have struggled to diversify the talent they work with and portugal mobile database employ. This is a significant issue from a social and a business standpoint. Inclusive campaigns bring unique perspectives to your content, broadening your reach beyond any single group of consumers.

Creators from different backgrounds are also able to apply their unique life experiences and perspectives to the content they make. Make sure your collaborations consider and amplify voices that aren’t always heard.