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For example, you plan to trade in tea and coffee - the niche is not unique and highly competitive. What benefit can the brand provide to the audience besides purchasing quality products for preparing delicious drinks? What if, in addition to tea and coffee, you offer to gain knowledge? And become not just an online store selling widely used goods, but "a company that wants to revive tea culture, and holds monthly ceremonies, uniting like-minded people and helping them exchange knowledge and experience."

If the company is already operating, you should analyze all available information regarding its recognition, reputation, and current consumer perception. Identify its features and advantages. This will allow you to choose the vector for further brand development.


Step two: marketing analysis
The initial idea needs to be compared with the namibia telegram data realities of the market to understand how viable it is. To do this, the following is carried out:

research of the current situation and trends in the market;
analysis of competitors, studying their positioning, strengths and weaknesses;
defining target audience segments and creating a buyer portrait. The target audience portrait should include detailed characteristics of a “real” person.
Marketing analysis requires a thorough approach, because as a result you will receive comprehensive information about the niche, its development trends, market prospects. You will be able to determine your main differences from competitors, the needs and characteristics of consumer behavior, and create the most appropriate offer.