More and more people are thinking about buying a mattress online and actually making a purchase over the Internet. As brick-and-mortar stores continue to lose traffic, two options remain: (logic linked to the phenomenon of digital Darwinism ) Opening up to an eCommerce and/or info commerce logic is certainly not the one and only strategy to recover positioning and business but certainly a path to be explored further for any reality that addresses its offer to the world of architects, interior designers, contract, etc.
Some useful food for thought for approaching the eCommerce india telegram data world The starting point, rather than technological, is cultural. Before starting any digital strategy (not just eCommerce), your company should have already embraced the digital transformation process some time ago. That is, the process of using digital technologies to create new or modify business processes, culture, and prospect and customer experiences to meet changing business and market needs. At the same time, it is essential to have a clear understanding of the business model and corporate strategy of your eCommerce strategy.
Once you have thought about this essential premise, those listed below can represent useful suggestions for the next step. 1. Learn to listen to and get to know your buyer personas We live in an era in which free access to information places the customer in a situation of absolute mastery of his own decision-making power. However, precisely because of this free access, people are often disoriented and stressed by the extreme information overload to which they are exposed on a daily basis (cognitive stress) .