No matter what you offer in your lead generation ad, the key to successfully attracting clients and customers is in the follow-up actions.
First, follow Facebook’s recommendation that you respond to each request within 15 minutes. If you follow this recommendation, you’ll increase your chances of keeping the ice by up to 80%. Fortunately, automating your follow-up sequence makes this task easier.
Second, demonstrate that you are committed and benin telegram data want to do business with this prospect. Develop a follow-up sequence that includes seven to 11 touchpoints over a two to four week period, depending on the type of business you run. Research shows that most prospects become customers between the third and fifth touchpoints. Using 7 to 11 touchpoints across SMS, email, and phone calls ensures that you don’t miss out on converting the rest of your warm leads.
Third, support follow-up actions with retargeting to drive leads deeper into the sales funnel. Perhaps redirect them to a sales page or a landing page with further steps to convert them into customers.
Implement this system and you will start to see a lower cost per result from your lead generation advertising campaigns.
That was the advice from Tara Zirker , who helps marketers achieve significant returns from Instagram advertising, even on a small budget. She created a successful membership program, Successful Ads Club, that helps marketers take the pain out of online advertising with step-by-step training, regardless of their experience level.