They work with numerous global

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Features of using Shopping
First, Performance Max is suitable for starting work with advertising in Google Ads for any business, even large ones. Especially when you are starting out and you do not yet have any conversion data. However, Performance Max is of great importance not only at the initial stage, but also for scaling. This is not just our internal opinion, it is based on experience, as well as on the recommendations that our colleagues at Google provide us. cases and emphasize that Performance Max is a powerful solution. We recommend it to our clients, but it is worth understanding that this is not an option for starting without any statistics. You should not immediately include a tool that looks like a rather black box when you cannot analyze anything, but only see the final result.

On the other hand, Google Shopping allows us to be bosnia and herzegovina telegram data deliberate about our strategy, collect the data we need, and then identify segments to scale, including Performance Max. If it’s a large brand, they can start with Google Shopping and gradually move to Performance Max when they have the right amount of data. This has really worked for many of the large projects we work with.

For smaller brands, you’ll probably only get around 10-15 conversions per month through Google Shopping. This isn’t uncommon, especially for new small businesses. For them, Performance Max can be a daunting task. Of course, you can test everything, but Google Shopping will allow you to maintain more control and try to improve your results, which is important.

So, we understand that Google Shopping is a live and effective tool, and now we know how to start using it. Building a company structure for this is one of the most important issues.