At the PPC Day conference, Denis Tonin , Head of Digital Marketing at Citrus, talked about how to increase the effectiveness of the Performance Max advertising campaign for commercial projects.
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What is Performance Max and how is it differen bahamas telegram data t from regular Shopping?
Performance Max is a tool aimed at maximizing performance for those who don't have time to set up ad campaigns. With this tool, users can gather all their creative assets, texts, products and map labels in one place and launch ads.
Shopping
However, the main feature of Performance Max is that it allows you to train an advertising campaign on different platforms simultaneously , unlike the standard approach where training is limited to 1-2 months of placement, such as in Shopping advertising campaigns.
I made a small table in which I highlighted the difference, in my subjective opinion and in general.