Using EAT and Human-Centered UX to Create Meaningful Content
Posted: Tue Feb 18, 2025 5:19 am
Case study
The proof of this change of mindset is in the cake recipe.
Practice cancelled: content created only around high-ranking keywords
We are no longer creating hundreds of the same posts about [frying eggs] sweden phone number list each with a different colored egg, in an attempt to trick "good old Google."
Google now knows that [brown eggs] and [white eggs] are both [eggs]; it will easily flag that content as spam. Keyword density is no longer the primary way to rank.
2022 Best Practices:
Rock Content set out to rank for a very specific core term when we created our business data post. That one term was [business data].
However, instead of ranking only for our main term, we ended up also ranking for intent terms and phrases that were completely different from our original plan.
The proof of this change of mindset is in the cake recipe.
Practice cancelled: content created only around high-ranking keywords
We are no longer creating hundreds of the same posts about [frying eggs] sweden phone number list each with a different colored egg, in an attempt to trick "good old Google."
Google now knows that [brown eggs] and [white eggs] are both [eggs]; it will easily flag that content as spam. Keyword density is no longer the primary way to rank.
2022 Best Practices:
Rock Content set out to rank for a very specific core term when we created our business data post. That one term was [business data].
However, instead of ranking only for our main term, we ended up also ranking for intent terms and phrases that were completely different from our original plan.