Using EAT and Human-Centered UX to Create Meaningful Content

[rubinaruma]

Case study
The proof of this change of mindset is in the cake recipe.

Practice cancelled: content created only around high-ranking keywords
We are no longer creating hundreds of the same posts about [frying eggs] sweden phone number list each with a different colored egg, in an attempt to trick "good old Google."


Google now knows that [brown eggs] and [white eggs] are both [eggs]; it will easily flag that content as spam. Keyword density is no longer the primary way to rank.

2022 Best Practices:
Rock Content set out to rank for a very specific core term when we created our business data post. That one term was [business data].

However, instead of ranking only for our main term, we ended up also ranking for intent terms and phrases that were completely different from our original plan.