Stella Artois and its 15 advertisements

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In 2011, the beer manufacturer structured a campaign with 15 ads at the Long Island Rail Road station located near the Billie Jean King National Tennis Center, even though Heineken was an official sponsor of the tournament .

Indeed, the campaign was extremely effective, creating the spain phone number list impression that Stella Artois was sponsoring the event.


Are there any penalties for this practice?
Just like Guerrilla Marketing , this is a rather controversial and contentious topic, mainly due to the different opinions about the blurred line between aggressive marketing actions and unfair strategies.

In fact, ambush marketing, when characterized as abusive through the use of very deliberate strategies or resources , is considered an illegal practice. It can even have legal implications for brands that try to be deceitful.

Improper and unethical ambush marketing can lead to legal action , penalties, and often heavy fines for brands and companies that engage in these promotional activities.