We have advanced to the next level in programmatic advertising purchasing. In addition to managing ads in Google AdWords and Seznam Sklik, we have concluded an agreement with the "DSP system" Adform , which covers the possibility of publishing online advertising in places that are not offered within AdWords or Sklik. What does this mean in practice? For example, our clients will be able to advertise on prestigious Czech websites .
RTB = buying advertising (advertising spaces) using a real-time auction.
DSP systems = this is a demand-side technology, using these systems you can set all the parameters of advertising campaigns and participate in auctions of offered impressions.
SSP systems = supply-side technology, using these systems, content operators offer their advertising space (auction conditions and prices).
RTB training in the Adform system from Acomware
To test our knowledge and compare our experiences, we attended ig database individual training at Acomware , represented by the very capable Denis Wanča. The training focused directly on practice, i.e. setting up and managing client accounts, creating and setting up campaigns, uploading banners, website tracking, remarketing strategies including dynamic remarketing, and more.
The training was very professional and cannot be recommended to corporate clients who would like to manage RTB in the Adform system on their own. On the contrary, it was very beneficial for us because we had the opportunity to go into great detail. For example, how to use banners to remind visitors of an abandoned cart in an e-shop (unfinished purchase, including inserted products) as part of dynamic retargeting.
Why try RTB with AITOM?
Broad user reach through advertising
Advertising on prestigious Czech websites (using SSP systems)
Rubicon – iDnes.cz, Aktualne.cz, Centrum.cz
Admeta – Seznam.cz, Novinky.cz, Super.cz
Possibility of lower prices for advertising space on large websites
Custom dynamic banners.