decreased ability to operate location-based strategies;
reduction in the ability to see open rate or click rate;
This does not mean the end of email marketing. Solutions and alternatives japan phone number list are already being tested by professionals and are yielding very interesting results.
Let's take a look at some of them!
Some alternatives tested by professionals
Prioritize KPIs
The first action marketers took was to reprioritize their success indicators.
According to HubSpot, up to 62% of affected email marketers have started looking at different KPIs to measure the effectiveness of their marketing efforts.
That is, they decided to analyze other KPIs, such as clicks, spam rate, web traffic, unsubscribe rate, or surveys. They even considered A/B testing to verify the results of their camps.