Often, the group that guarantees the commercial flow is not the one that makes the most expensive purchases, but rather the ones that have the highest frequency and recurrence with purchase values. So, be careful in this analysis!
Once you find this audience, it's time to focus your marketing efforts and adapt your sales process, something that many businesses find difficult.
Today, most marketers only use Analytics , which presents fantastic data but requires skills to manage.
If you want to improve your skills in the tool, be sure to check out our Google Analytics guide !
For every marketer, however, BI can be a better opportunity to integrate all the data you brazil mobile database need and generate more complex information more easily.
In this way, you can create strategies based on statistics and increase the possibility of getting ahead in the market.
And Business Intelligence is not only applicable to large companies . SMEs can also find phenomenal opportunities and compete with even the biggest in the market with this help.
Dundas
Sisense
Dome
IMB Cognos Analytics
BOARD
Data already dominates current business models and business intelligence is presented as a trend that will certainly become consolidated in digital marketing .
Are you interested in knowing what the market will be like in a few years? Then, don't waste any time and find out some predictions about what the future of marketing will look like !
Some BI software that can help you
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