Industrial marketing and inbound methodology, destined to be together

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The inbound methodology fits like a glove to the needs of industrial marketing , including:

It takes into account that the product/service to be sold is expensive and complex, so the customer will never buy “on the spot”. They need more detailed information, offered in several layers, from an initial educational approach to more technical information sheets.
It is a methodology that includes several clearly china mobile database differentiated phases, which correspond to the long decision times involved in B2B operations.
It takes into account the different actors that influence the purchasing decision. It must be remembered that when we sell B2B services, we are not selling to an abstract entity, but to various professionals in the company from different departments with different profiles and knowledge.
The first steps in industrial marketing
Now that we have reviewed the idiosyncrasies of the industrial sales cycle , let's analyze the first steps that must be taken to create a solid and useful marketing strategy. Before we start creating new information and new channels of contact with the client, we must review what we have and locate points of improvement:

1. Analyze the current situation of your business
For years, your company has been answering customer questions: brochures, websites, product catalogues, information leaflets, webinars or video demonstrations.

What questions do these industrial marketing materials answer ? Do you think a potential customer would get useful answers from them to make a decision? Are there important questions left unanswered? How do they access these materials?