Professional buyers are also video consumers

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Within your website, in addition to incorporating business information about your products, services, location, etc., you can include videos. It is an attractive format, easy to consume, but above all, to share. It is undoubtedly an opportunity to spark interest and begin to establish a relationship with your potential clients .

87 % of business owners who have used videos chile mobile database say their website traffic has increased. It is a fact that audiovisual content has been growing exponentially in recent years. According to a recent Cisco report , 80% of global Internet traffic comes from videos.

Incorporating video into a website, for example on a landing page, improves conversions by 86%. In addition, depending on the type of audiovisual content you publish, you can help your leads move through the sales funnel. Another way is to include video in blog posts, since according to data from Hubspot, they increase web traffic by 157%.


According to a study by Forbes, 9 out of 10 internet consumers watch videos uploaded by the brands they like. In addition, another very significant fact is that 65% of them end up visiting the website after watching the video. As for digital formats, 50% of mobile traffic is occupied by videos. It should be noted that 83 % of people watch much more audiovisual content this year 2020 than last year.

It is important for any company to incorporate these types of audiovisual formats on its website and social media. It is a good option to have a video on the home page. To personalize the experience of the potential lead, it is ideal for a professional from the team to convey the advantages and benefits of the product and/or service that the end customer would receive. This way, more trust is also generated by putting a face to the person behind a brand.

I watch more online video today than I did a year ago.
Source: FORBES

3. Add value to your business with video marketing
If video and text covering the same topic are on the Web page,I will watch the video first
Source: FORBES

The most important thing when using a marketing tool as powerful as video is to think about the customer . The average user spends 88% more time on websites that incorporate videos, so it is a tool that improves the user experience on the page and helps to position the brand favorably .

Consumers prefer video because it is processed much faster than written content. It is much easier to watch a video than an image with text. Humans retain up to 95% of information in video format compared to 10% retention in written format.

Reading requires more concentration and takes more time. The easier the information is to consume, the easier it will be for your potential customers to become interested in it, and the more positive they will feel about your brand.