Before the pandemic broke out, there was already a large contingent of consumers who were primarily digital. Before any other option, they made their purchases online. When mobility restrictions and lockdowns came, another huge group, more backward, occasional online shopping customers, joined the previous ones to form a massive group.
The translation is an overwhelming increase in canada mobile database e-commerce . This has happened across all retail channels, from giants like Amazon, Zara or Carrefour to the most modest online stores.
These regular digital consumers already enjoy the convenience and excellent user experience (UX) of sophisticated websites and platforms due to their simplicity (one-click purchases, shipping within a few hours, reasonable prices, flexible delivery, etc.) and customer service (toll-free telephone numbers, online chats, money-back guarantees, etc.).
In addition to this ease of making a purchase, the customer finds another satisfaction related to their safety and health . Reduced contact keeps them away from Covid-19, minimising exposure to infection, which reduces the personal level of stress and anxiety suffered by Europeans. If making a simple, fast and satisfactory online purchase eliminates some of the anxiety about health and safety, the customer is doubly satisfied.
B2B Sales: Covid-19 has changed the game
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