Increasingly demanding consumers

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The Covid-19 pandemic has led to a greater willingness among consumers to purchase local products and to lean more towards brands of national origin, whether for the purchase of food or other types of goods.

For companies, this means that they must meet the cameroon mobile database demands of their consumers . That is, prioritizing the health of customers and their own employees, while demonstrating their social and environmental commitment.

Ensuring proximity to consumers must be one of the central axes of companies' corporate strategies to show that they are involved in the challenges that society is currently facing. We are at a time when brands must provide trust and transparency to consumers and go beyond mere business profit.

In short, the Covid-19 health crisis has only accentuated the changes in consumer habits that we have been observing for several years. The pandemic has, in most cases, changed consumers' priorities and now it is the turn of companies to adapt to these changes : seeking profitability and optimising their income in order to continue investing in digitalisation.

Do you want to build a marketing strategy for your B2C company that adapts to the new normal? At Bannister Global we work every day to find new opportunities and offer our clients the answers they need.