Short videos every day everywhere

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By 2023, 90% of global brands have increased their investment in short video content, according to PWC. This trend will continue and trickle down to more local brands, institutions or industrial SMEs. Short videos are everywhere , from Instagram and TikTok to LinkedIn, and are well regarded on YouTube as shorts (70% of YouTube traffic albania mobile database is now from mobile devices). These audiovisual pieces, which generally last 30 seconds or less, are oriented vertically, carry subtitles and often play on a loop.

At Bannister Global, our marketing specialists plan short video campaigns and strategies for all sectors and industries . In 2023, we have created hundreds. In addition, these short videos have very agile production and post-production, which allows them to respond to communication needs in a dynamic way. They require an expert work team, capable of understanding current audiovisual narrative, with a talent for detecting trends and flexibility .

Why is it better to invest in a short 30-second vertical video than a long horizontal one? HubSpot conducted a survey in which the majority of marketers rated that short videos had the best ROI compared to other medium-length formats .