Reactivation campaign to save an inactive database

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Standard proven automated campaigns that work perfectly are:

Email collection via pop-up or Facebook and subsequent welcome campaign with a discount on the first purchase for new customers
Abandoned cart
Birthday wishes
Holiday greetings
Remarketing based on web search
Cross-sell, up-sell
Price watch/product availability info
These campaigns also commonly use a multichannel approach. This means integrating technology with Facebook and automatically targeting campaigns to anyone who has taken a specific action. For example, they haven’t opened your email. You can also target consumers who behave similarly online to your existing customers.

An investment that will pay off handsomely
A well-implemented campaign will pay for itself after just a few months overseas chinese in usa data of operation. You will build a completely new source of revenue from it, which requires almost no additional time or financial investment. That is why automated e-mailing is sometimes called a money machine. If you have an e-shop and you are not using these campaigns, you are literally robbing yourself of money.

How to use automation in B2B?
In B2B companies, we encounter the opinion that it is not possible to automate much for them, because they are not an e-shop. However, this is a mistake. Here too, a lot of clever things can be invented. By integrating an automation platform and CRM, such opportunities can arise:

We monitor the web behavior of our current customers and set a rule that the salesperson will receive a notification email if anyone from the database visits our website more than 3 times a week. Or if they visit a specific product page. This is a signal that they need something and the salesperson should contact them. Here, the salesperson calls exactly when the customer needs them . Imagine the difference compared to an inefficient call center that calls the entire database every 6 months and looks for "someone" who needs something.