For example, Muji, a Japanese retail brand, regularly invites customers to contribute ideas to new product development projects. 3.2. Co-creating content Customers share personal experiences, stories, or create content for the brand, adding authenticity and creating intimacy.
For example, GoPro encourages users to share videos shot with GoPro cameras, creating a rich and authentic content library. 3.3. Co-creating service experiences improvements or providing feedback to enhance their service experience.
For example, Airbnb relies on feedback from both hosts and guests to improve its platform. 4. Challenges in applying co-creation 4.1. Filter and manage ideas effectively Not all ideas from customers are feasible or fit into the SME's long-term strategy.
This requires a creative management greece telegram data system and a capable evaluation team. 4.2. Guarantee of intellectual property rights When customers contribute ideas, determining intellectual property rights can become complicated without a clear agreement. 4.3. Investing in technology SMEs need to build platforms or tools to collect and manage customer feedback, which can be costly.
4.4. Maintain customer motivation Not all customers are willing to contribute ideas without a strong incentive, such as attractive rewards or public recognition. 5. How SMEs can effectively implement co-creation 5.1.SMEs need to clarify the co-creation goal: developing new products, improving services, or building brand experiences? 5.