However, in today's digital age, technology not only changes the way 4P is applied but also creates a new model, helping businesses increase the effectiveness of customer approach. 1. Product – Connectivity and Personalization Today, the development of technology not only creates smart products but also changes the way products are designed and consumed.
Products are no longer simply physical items, that consumers can interact and connect with. For example, smartphones are no longer just phones, they have become a hub connecting everything in life, from home appliances, cars to personal health through health monitoring applications.
In the past, pricing was often based on canada telegram data production costs plus profits and the level of competition in the market. However, with the strong development of technology, product pricing today has become more flexible than ever. especially in industries such as travel, transportation, and e-commerce.
Or like products in the fashion industry, with the combination of AI and AR (augmented reality) technology, customers can try on clothes through applications before deciding to buy, minimizing the risk of buying the wrong size or color. This proves that technology is not just a tool to support sales, but it also creates a completely new approach to products.