New information to the article "Artificial intelligence in education"" "Additions to the material "Advantages of using AI in schools""
Or even better - straight away with numbers:
You can also make a reference to the journalist’s materials in the pitch text:
"I read your latest article about how to implement artificial intelligence in education and was surprised by how many possible applications there are. We just launched a project where artificial intelligence helps schoolchildren enter universities."
Step #2: Add Exclusivity
Put yourself in the journalist's shoes: your news item seems like the event of the year to you, while he reads dozens of them every day. So first of all, answer the main question: what makes your news chile mobile database item truly unique? How will the industry change after the news item is released? How has the company influenced the market? How will the news item affect the audience?
An effective life hack: use numbers in pitching. Believe me, journalists love numbers more than any mathematician — it’s a 100% tool to attract the reader’s attention. Therefore, do not erase numbers from your pitch under any circumstances, on the contrary, put them higher.
Returning to the AI case, the following data can be added to the pitch:
“We tested our AI on 1,000 schoolchildren and found that…”
"The experiment showed 90% accuracy..."
“As a result, the graduates’ results on the Unified State Exam are 10% better than the national average…”
Step #3: Make Your Pitch Easy to Read
The journalist should have all the information at hand right away. If this is a pitch interview with a top executive of your company, include a link to his biography in the text. When promoting a new product, explain what it is and what it is for as soon as you mention its name. The journalist will have neither the time nor the desire to google the names and services of the company in your pitch, so the chances of an answer will increase many times over if you think about his comfort in advance.
In the case of AI for schoolchildren, the presentation should BRIEFLY, in simple words, talk about the technology itself, its idea, what pains it solves and who is behind it. Moreover, at the very beginning of the pitch, it is necessary to embed a link in the project name to a website, a chat bot in Telegram or a mobile application - depending on what the team has developed. This way, the journalist will immediately understand what he is dealing with.