Last year, SocialJet, together with Paywall, conducted a study on the use of Telegram in Russia. According to statistics, in 2022, news communities became the leaders in channel growth (+3510 channels). You can subscribe to several channels and constantly monitor them for interesting news items.
By the way, every Friday in the Telegram channel "SCAN-Interfax" we publish the TOP corporate news items for the past week.
Post with TOP corporate news items from the Telegram channel "SCAN-Interfax"
Post with TOP corporate news items from the Telegram channel "SCAN-Interfax"
How and where to use an info-reason
Newsjacking
Newsjacking (or situational marketing) is the use of high-profile uruguay mobile database newsbreaks to promote a company in the media field. In order not to miss such events, a PR specialist must constantly monitor the agenda, understand what the brand's audience will appreciate, and promptly respond to current events. Otherwise, another company will take over the newsbreak or it will simply lose its relevance.
Example
Singer Manizha represented Russia at the 2021 Eurovision Song Contest. Fast food restaurant Burger King decided to keep up with the news and discussions and released a motivational post in support of the artist using lines from her song:
Burger King's Twitter post supporting the singer
Burger King's Twitter post supporting the singer
As was said at the very beginning, the news hook is the basis of any news and press release. Be sure to analyze how unique, informative and attractive the news hook is for the audience and the media.
According to research conducted within the editorial office of Interfax, 88% of journalists are interested in news items related to the company's development plans, 82% of media representatives have a request for information on finances. Other "deficit" economic news is also popular: how the company is doing with production, whether the management is going to invest in new projects, whether they are implementing new technologies.
By understanding what kind of information journalists like, you can package your news stories into their preferred format.
Results of a survey of Interfax journalists on missing information from companies
Results of a survey of Interfax journalists on missing information from companies
Also remember that the news hook as an event is reflected in the title of the material. It is the first thing that will catch the eye of readers and journalists, so it is important to think it through carefully.
Expert content
News hooks are speeches by experts who provide valuable information or advice on a specific topic. This could be an expert column or commentary, a webinar, a conference, a short video, etc.
For example, an IT company can hold a webinar with an invited expert to discuss modern trends in machine learning. This material can then be reworked and published as a column by the author in an interested media outlet.