To monitor competitors and the industry, you will have to visit the resource regularly. This is time-consuming.
Aggregators do not process complex search queries. You will need to sort through a lot of irrelevant news to find the necessary information.
Not all media outlets are represented. If you need to follow publications from a publisher that is not in the aggregator, you will have to spend extra time and view it separately.
Google Alerts and Yandex.Blogs, in addition to electronic media reports, collect information from blogs, forums, and other Internet sources. They process search queries quickly, but the results are questionable.
For example , for a query on the keyword “Hyundai” we received:
brand news;
advertisements for the sale of used cars and spare parts;
road accident reports;
product cards from websites of home appliance stores.
Google Alerts search result
Google Alerts search result
These tools are free and are suitable for tracking one or honduras mobile database two competitors. However, if you need to monitor dozens of companies and the general situation in the industry, working with aggregators will take an unreasonably long time.
2. Automated monitoring systems
Automation is suitable for those who want to constantly stay up to date with industry and competitor events and monitor news faster. The advantage of special services is that they study sources, highlight important information and present it in a visual form.
Manual monitoring would take much longer. For example, if a company operates in the agricultural sector, there may be over 7,000 news items released per day. Imagine how many hours it would take to review them all.
Search results for the query "agriculture" on the Seldon.News website
Search results for the query "agriculture" on the Seldon.News website
The main advantage of automated monitoring services is that they filter news themselves and present it to you in a convenient form. Let's look at the example of SCAN-Interfax.
In SCAN, you can customize the feed to receive only relevant information. Just select a topic, industry, sources, and region — SCAN will collect publications according to the specified parameters. You will get a summary that the PR manager will study at the beginning of the day and will be aware of the main news for the past day.