Strategies to transform followers into customers

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Trust and loyalty aren't built overnight, but social media can speed up this process by allowing businesses to share authentic and valuable content. By offering useful, educational or entertaining information such as tutorials, guides and educational content, brands strengthen their authority and generate a positive impact on customer perception. A clear example is HubSpot , which has managed to establish itself as a leader in digital marketing thanks to the creation of useful content, which has resulted in thousands of potential customers who trust its brand.

Reviews and user-generated content (UGC) have been game-changers in consumer trust. Authentic testimonials from satisfied customers are more credible than any paid advertisement. Platforms canada whatsapp number data like TripAdvisor and Yelp have proven that businesses with better reviews attract more potential customers and increase their sales significantly. Additionally, UGC, such as photos or videos that customers themselves share on their social media, works as a powerful social validation, making others more inclined to trust the company.

Starbucks has successfully leveraged the creation of user-generated content (UGC) with iconic products such as its famous “Unicorn Frappuccino.” This drink, launched as a limited edition, not only attracted customers with its striking and colorful appearance, but also inspired thousands of people to share photos and videos on social media, creating a wave of free and organic advertising. Thanks to the virality of this content, Starbucks managed to increase its sales and strengthen its presence on social media, demonstrating the power of UGC as a key tool in advertising.