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We'll explain everything you need We'll explain everything you need to know to keep Churn under control!What is Churn Rate?To avoid any confusion, it's best to start by clarifying what Churn Rate is, right? The term “Churn” can be translated as shaking, moving, which is where the idea of ​​rotation comes from. Thus, in the business world, Churn rate is the cancellation or abandonment rate recorded in your customer base.

For some sectors, this is a basic metric to evaluate the success algeria whatsapp data of the business, as it has a direct impact on revenue. case with subscription services. In the BB (business-to-business) segment, perhaps the best example of this are SaaS platforms. As for the end consumer, we can think about companies in the telephone and pay TV areas, to name just the most common services.

Thinking about what Churn is and how it is used brings an important lesson: to be able to properly monitor this metric, it is crucial that the company has efficient controls to manage customers. In a practical way the In a practical way, the ideal is for the company to adopt a good CRM and other necessary tools to properly record and monitor the customer's purchase and contact histories.