To properly apply a promotion, please note the following:
These rules apply to both digital sales channels and physical stores and are valid throughout Europe.
How does this affect my business?
It is essential to ensure absolute accuracy in hungary phone number list pricing: a complete record of all your prices in order to apply the correct reference price and avoid sanctions.
What are the risks if my prices are not compliant?
Financial risks and fines
A retailer that fails to comply with the new advertising policy provisions under the Omnibus Directive of May 2022 may face fines and financial risks.
investigations and fines by regulators
Regulatory authorities can conduct investigations into retailers' business practices and impose fines for non-compliance. Fines vary depending on the severity of the violation and can range from a few thousand euros to several million euros. Retailers can also be required to compensate customers harmed by deceptive business practices.
Retailers who engage in deceptive business practices risk losing their reputation and credibility with customers. This can undermine customer trust and damage the company's reputation.