It is also important for advertisers to know that in the coming months, Smart Shopping campaigns will be converted to Performance Max (PMAX) campaigns. When this happens, the campaigns will initially be in a learning phase for the first two weeks. During this time, the algorithm adapts to the change and collects enough data to successfully display ads on additional platforms. Both campaign types are based on automated bidding and ad placements.
The ads are therefore displayed where the AI sees the kenya phone number list greatest potential. The use of Smart Bidding optimizes performance across platforms in real time. The PMAX campaign therefore represents an upgrade that can display different types of campaigns across the entire Microsoft Advertising Network to improve performance goals.
PMAX campaigns have been available in Google Ads for some time now. If you want to learn more, you can read what PMAX campaigns are here and see my recent post on experimenting with PMAX campaigns here .